The Death of your Satisfaction!
Posted on June 28, 2007 by Brian under Life, News.
Customer Care is dead. That’s right; Customer Care and Customer Satisfaction are dead. They have ceased to be an important part of today’s corporate philosophy and are quickly being replaced with a “we don’t care what you think, give us your money, you have no choice” attitude. Let me detail for you the events that have happened in the last few months that have given me my current perspective on Customer Care.
First there are the Fast Food, Movie Theater, Gas Station Attendant, Grocery Store, Bank Teller, type of reps. We’ll call them “Standersâ€! These “Standers†have never been trained in Customer Service, never been trained on how to make a customer happy or deal with an escalated situation or even how to present them selves to the customer on a face to face basis. No, they are simply given a uniform and told to stand in one place and do Job-A or Job-B, nothing more! I understand the difficulty of providing the people that come in with, what I would consider as Adequate Customer Service Training, due to the increasing amount of turnover with the young people of today. However, the supervisors of these establishments should be taking more pride in where they work (weather they like where they work or not). This means that they should be giving there new employees a simple run through on Customer Service Skills, Ways of Communicating, proper Presentation of One’s Self in a public atmosphere and above all, How to handle a difficult customer. Some other points that should be trained are Appearance and Pride in your Work-Place. All of these skills are being pushed to the wayside. As I see it the only reason is that the corporations are more interested in making the all-mighty dollar instead of building solid relationships with its customer base. What they are failing to realize is that if you build that customer relationship up you will gain more revenue. This is because the happier the customer is to come to the establishment the more they will come and the more money they will be willing to spend. You may have to make a few short term sacrifices to gain long term goals but so what. So you have to give a few tickets away to a few customers, comp a few meals or return a few over draft fees. If this is handled correctly the customer will walk away feeling refreshed that his concern was met, his situation was resolved and he was compensated for the inconvenience. What is happening instead is that the customer is walking away more aggravated and more irritated than when he first filed the complaint! This is in part due to the supervisors thinking that if they make this persons experience unpleasant they will A.) Never return and they wont have to face them again or B.) If they return, they will never complain because they will not want to re-live the previous unpleasant experience. Sooner or later these companies are going to experience a decrease in there customer base, this will be directly due to the customers that they have driven away. With Blogs and personal websites becoming more and more popular and Pod-casts becoming the next generation in evolving news and gossip, you run into a situation where you get a disgruntled customer that voices his opinion over the web and it is relayed to several others that have had similar experiences, then they voice there opinions and so on and so on. Then you have Forums telling people where to go and where not to go. This is all something that Corporate America is overlooking. If anything with the ease of Web base complaints and the flow of information from the customer base these corporations should be ramping up there Customer Service Training and trying harder to gain that customer base and keep the flow of customers coming. But, enough on the “Standers†for now! Lets move to the worst Customer Service industry of all and the one that will be the most difficult to train. That would be the Medical profession. We’ll call these folks “Sittersâ€! These people have nothing to loose because we are always in need of Doctors, Optometrist and Dental professionals. They can treat you like crap because they know that they will continue to have a customer base regardless of the amount of people that they piss off. The worst part is you can’t train these people. Most of them have been doing this for so long that they will refuse to be trained no matter how hard you try. And to make matters worse, they will train a whole new generation of people that will be taking over there job to handle customers in the same way. These “Sitters†have no fear of you not returning and in some cases are happy if you choose to never visit them again. There employment is not based on customer satisfaction, they don’t hand out surveys that say “How am I doing†and allow you to drop it in a box for there management to see. They simply exist to process the information for the Office’s and Insurance companies. The thought of calling a patient to tell them that there appointment was canceled over a week ago never crosses there mind. They will let you take time off of work, drive all the way out there and then tell you at that point your appointment has been canceled. The people have been conditioned by the years of service in this industry to have no remorse for there actions. They are devoid of any and all emotion when they encounter an upset patient. I really feel for some of the older or more handicapped individuals that plan for these appointments. They have a hard enough time getting around there own home much less driving across town to a doctors office. To be told at the last second as you walk in that your appointment has been canceled is just outrageous. However, you will not see any change in this field. They will continue to treat each and every person like crap because that’s all they know how to do.
So as you see, the world of Customer care and Customer Satisfaction are truly dead. At least from my perspective! Now don’t get me wrong, I am not saying that EVERY place on the planet is like this. I have run into some very friendly places and when I do I take a moment and let them know how good of a job they did. Then I make sure to tell as many people as I know how good the Customer Service was at that place. I do the same for the bad places. This way word of mouth spreads the information like it has for years and the customer base hopefully goes to the correct (good) places and away from those that do not deserve it. I hope that the people from Corporate America read this, and feel free to give me your comments about your feelings toward the Customer Service of today. I have a feeling that I will find several people that have the same thoughts as me.
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