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My Stella & Dot Launch Party

Posted on March 22, 2014 by under Projects, Shopping.    

About a month ago I decided to embark on my first MLM business. Brian was completely against it because he grew up watching his mom try several of these ventures (Avon, Mary Kay, etc.) with limited or no success. He didn’t want to see me throw money at some new project only to watch me fail at it months later. Plus, he has this perception that all MLM businesses are pyramid schemes.

My friend Darcy at work kind of holds the same views. When I was telling her about it — and I can’t help but get excited because the products (jewelry, bags, scarves, etc.) are amazing — she just shook her head with disapproval. I got to the part where I was telling her how I have the opportunity to make even more money when other “stylists” (as we are called) sign up underneath me. She was like, “So it is like a pyramid scheme!” While there is a sort of pyramid structure that naturally happens when new stylists sign up under you and other stylists sign up under them, the term “pyramid scheme” just sounds so negative. It implies that there is little to no added value in the endeavor when in fact there is. I absolutely love Stella & Dot jewelry. The quality of the items are better than most name brand products and their customer service is out of this world. Seriously. I am always delighted to contact them.

Anyway, Isaac has his photo booth business. Carmen has her Origami Owl business. Now I have Stella & Dot so I’m feeling all entrepreneurial. LOL.

I didn’t really expect much out of this new venture. I decided to become a stylist mostly because I love the jewelry and wanted to be able to purchase them at half off. It’s a lot like how I got started with Zumba really. A couple of years ago I became a ZIN (Zumba Instructor Network) member just to get discounts on Zumba gear and also to get Zumba music. I originally had no intention of actually teaching Zumba. An opportunity to teach Zumba for the city of Wichita came up and I took on the the challenge a few weeks after getting my Zumba license. It helped me cover my monthly ZIN costs. It didn’t cover the money I was spending on workout clothes, shoes, and other Zumba gear or other expenses (such as conventions and conferences) but in my mind I’m actually saving money because I would buy these things anyway. As a ZIN I’m actually getting them at a discounted rate. Fast forward to today… I teach Zumba for the Greater Wichita YMCA (I gave up my class at Evergreen Recreation Center for several reasons but the biggest reason is that it’s just too far of a drive; however, I can still sub for the city whenever someone needs me to fill in). I would never have realized that I had a talent for teaching Zumba classes and a passion for bringing people a joyful and enjoyable workout had it not been for my Zumba gear shopping problem. Sometimes things just end up working out the way they’re supposed to…

But I digress… Brian and Darcy’s perspective that I somehow got roped into some kind of pyramid scheme wasn’t very uplifting so I really had no expectations whatsoever with this whole Stella & Dot business. I was quite shocked at the success of my launch party. I earned hundreds of dollars of free jewelry just from the trunk show orders and I still have a few more orders trickling in from work.

I was so worried that no one would show up for my launch party trunk show. I had attended several parties of all kinds in the past for various friends but I’d never had the desire to host a party of my own because I was always worried that no one would show up. I didn’t want to be the loser who had two friends at her party. I wasn’t even concerned about making any sales. I just needed bodies.

I had a few cancellations the day of the party so I was a bit nervous. Brian, the supportive husband that he is, offered to cater my event. I asked him not to make so much food because I was worried that I wouldn’t have any guests to feed. My friend Misty who was initially calling to cancel because she hurt her ankle the day before could sense my concern over the phone. She actually came over despite her injury. Not only that, she actually placed an order. God bless her!

Brian is convinced that the reason my launch party did so well is because of his food. I guess since people knew he was making food they decided it was worth the trip. LOL.

Seriously though, I have the most amazing friends. The launch party wouldn’t have been a success without them. And, I can’t believe I got all of those orders. They added up really quickly and got me awesome hostess rewards such as 50% OFF four times in addition to over $250 of free jewelry. My sponsor/upline Amanda was impressed.

I actually credit Amanda for the success of my party also. Because of a fiasco with USPS, who delivered my package to the wrong address, I hardly had any samples to display. Thankfully Amanda brought all of her beautiful jewelry.


Check out her display compared to mine below.


I’m so glad Amanda talked me into hosting a launch party. Between Brian’s delicious catering, Amanda’s wonderful trunk show display/presentation, and my awesome friends my Stella & Dot business is off to a great start!

BTW, shipping is so fast that everyone who ordered during the launch party (except for Kate because the earrings she picked were so popular that they’re on backorder) received their items on Thursday.

Fwd: no subject

By Friday Faith and I were sporting our Stella & Dot jewelry.

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