Kurt asked me a couple of weeks ago how many visitors we get on our blog. I truly had no idea as I hadn’t been keeping track. I guessed probably only a handful since it’s mostly just family and friends that visit here. Besides that, I’ve been blogging about less controversial (and more and more boring stuff) lately unlike in years past so that doesn’t really do anything to build your readership. Brian says I have no internal censor, but I beg to differ. If I didn’t, I’d be blogging about my usually unpopular opinions about all sorts of things (which I have prudently kept to myself lest I get Dooced, and I wouldn’t wish that fate upon anyone including myself) and making people mad. It’s great for web traffic, but not so great if you actually want to keep your day job.
Anyway, Kurt’s inquiry got me to thinking about our web site statistics. How many people actually come here? Much to my surprise and delight, Life After Marriage actually gets a lot more visitors than I initially thought. Here are some of the more interesting stats:
We had about 400,000 hits in 2007. These hits were by 41,558 unique visitors who visited our blog 108,684 times (this equates to about 2.61 visits per visitor according to Awstats) throughout the year. The visitors looked at nearly 250,000 pages (or 2.25 pages per visit).
Altogether that’s approximately 3,500 unique visitors per month or 115 unique visitors per day. Not too bad, considering I thought I had a following of five: my mom and dad, my in-laws, Cannady Girl, Multitasker Girl, and myself. This is good news for me because it gives me hope on generating ad revenue. The only downside is that these visitors are not sticking around. For 2008, Brian and I will need to figure out a way to not only increase our reach (we are pretty much non-existent and do not matter according to Alexa; then again, very few of us can come even remotely close to the astronomical success of the extremely viral “Elf Yourself” site) but also keep our visitors coming back. Even if we can’t do much about the increasing pages per visit, I’d like to at least see the number of visits per visitor go up. To me that would be a sign of customer retention.
In marketing class this sem we learned the importance of building relationships with your customers (my customers would include you, dear reader). We talked about the Get-Keep-Have (GKH) model and how most people take the “keeping” function for granted. Get + Keep = Have, so without investing resources in the “keeping” function you can’t expect to sustain your customer base. I know this is important. The challenging part is knowing what it is that I’m supposed to do to keep you guys coming back. That part, I don’t know.
I guess Brian and I will just keep at it. We’ll try different things and see how they work. For instance, one of the things I’ve decided to try is a monthly newsletter. If you’re not currently on the distribution list and would like to be on it, just shoot us an email at email@example.com and put SUBSCRIBE in the subject or body of your message. We’ve got a few other things we’d like to try, but we’re just going to roll these things out gradually so as not to overwhelm you all. 🙂 Around this time next year, we can check the results to see if we’ve made any progress.
Before I close, allow me to leave you with some more interesting data about our regular visitors:
- Generally based or located in the US
- They stay for about 5 minutes on average
- 62% use IE, 10% use Firefox, 20% some other unidentified, and the other 8% use Netscape (RIP), Opera, Mozilla, Safari, Konqueror, Lynx, etc.
- The visitors who arrive at Life After Marriage through a search engine usually arrive by way of Google (which comes as no surprise to us because Google is our favorite search engine, too)
- The top five search phrases that have led visitors to our blog this year are1. life after marriage (obviously)
3. crack (don’t ask, I have no idea why people looking for “crack” end up on Life After Marriage; I can assure you, Brian and I are both 100% drug free even to the point of avoiding legal drugs unless we absolutely, positively have to get medicated)
4. bang bang sauce
5. first night after marriage
Incidentally, “myspace swingers” came in 8th on the tally. LOL. I find it funny that people looking for lifestylers end up on our blog when the blog entry (if I’m thinking of the right one) that is triggering the search hit is the one where I wrote about Brian’s anti-MySpace sentiment. To this day, Brian is convinced that the people on MySpace who are looking for “friends” and “activity partners” are really swingers. To this end he has deleted his MySpace account. Although, he is still on Facebook and I’m pretty sure there are swingers on there too. Don’t tell Brian, though. LOL.
Anyway, I hope you found this foray into our web statistics as interesting as I did. Thank you for your continued patronage and support. Please remember to click on the ads now and then. Every penny helps!
Have a safe and happy new year!