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Some Companies Just Don’t Get It

Posted on April 29, 2009 by under Reviews.    

I love this company, but I just have to share this. So I received a call from this place I have regular appointments because they have to reschedule the standing appointments I have for the rest of the year. After we decide the date to move my very next appointment, the rep offers to go ahead and schedule the rest of the appointments every three weeks until the end of the year and then mail the list to me.

I go, “Would it be possible for you to email that to me instead?”

Pause.

Her response, “Well, we could… But that would take longer.”

I’m like, “Email takes longer than regular mail?”

“It does because then we have to print it and then type it all in to email it.”

At this point, I was so befuddled I couldn’t help but relent. Regular mail it is.

Some companies just don’t get it. Email is so much more efficient. Plus, you save on postage. I’m sure I’m not the only client that they mail appointments to. I was thinking of how long it would take me to accomplish this task and I’m guessing it would take a couple of minutes tops.

When I think about it, though, I noticed that this company doesn’t do any kind of emarketing at all. They are very good at what they do, but they are horrible at marketing and do not take advantage of online tools and resources at all.

I get lots of newsletters and marketing promotions from their competitors. Other people are doing creative campaigns. For instance, a few months leading up to Valentines Day this other place we go to for massages was sending hint postcards for their clients. Basically, the client would complete the hint postcard and then they would mail it to the client’s designated recipient. This way the client got the massage or facial or whatever service they wanted, the person receiving the postcard didn’t have to rack their brain for a gift, and it’s revenue for the spa. The spa’s marketing rep told me that she realized 100% conversion on this campaign. Every single hint postcard that mailed out turned into a massage or facial or other service. Now that is good use of postage!

This other company seems to do really well, but sometimes I wonder about their primitive practices. I’m thinking that if the marketing rep for the other place worked for them then the company would be 10x better. At least!

Companies need to use all the resources available to promote their businesses. It doesn’t mean spending a lot of money on ads and traditional marketing. There are many creative ways to market and they don’t always have to cost a lot of money. Come on people! Start marketing effectively!

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